HOW CHATBOTS HELP BUSINESSES IMPROVE CUSTOMER SERVICE

Customer satisfaction

Customers whomsoever they would be, will demand quality service from businesses that they would interact with in the course of conducting a transaction mutually beneficial to both.
Businesses need to keep customers happy and contended before the sale, during the act of the sale and even after the conclusion of the sale and this is quite a challenge that sellers of products have to rid smoothly.
Businesses cannot wash their hands off even after the sale is concluded because a satisfied customer is an asset that the business would need to have on their side.
If the customer is irritated and not happy with the way he or she was treated it would be a black mark that the business would need to carry for a very long time.
In a normal retail environment dealing with customers is a very tough ask and business would need to go that extra mile in serving the customer as courteously as possible.
This is so because the customer and seller have a one to one interaction and there is even a physical touch to the relationship.

E-commerce the new way of doing business

This ball game changes drastically when it comes to the business of e-commerce where customers interact online with no physical touch as in the normal retail business.
E-commerce businesses started with call centers helping them out with the task of interacting with customers and though there was a human touch to the interaction there were two great drawbacks.
One was the cost factor where small business had to pay out much more than what they would desire and this naturally jacked up the prices.
The other was the emotional factor, where a bad day for the person at the call center could turn sour for the customer of which the business may not even know.
The customer could get irritated and not pursue the sale or even take up cudgels by being a bad advertiser for the company selling the product which would not be a good end to his effort of calling for help.
This human emotional factor and the cost factor could become two very costly issues to the business selling the product or service.
Hence e-commerce businesses are now turning onto bringing in the inevitable Chatbot into their customer interaction component of their business.
The Chatbot has been a major asset where e-commerce businesses are concerned they have completely eliminated the human emotional factor and the cost factor with one sweep of the customer interaction platform.
E-commerce businesses need only to get onboard an enterprising and dedicated chatbot agency which would do their bidding and ensure that customers are responded to fast and efficiently.
Though there wouldn’t be any human interaction at the other end the customer would still be very courteously responded to and his or her questions answered precisely.
Chatbot would also direct customers towards the finalization of the sale in a very professional way without the customer not having the slightest inclination that it is computer software at the other end.
There wouldn’t be any reason for the customer to lose his cool as Chatbot would not do so and the chating would invariably go much smoother than if there was a human at the other end.
Another major advantage would be that Chatbot would have all the answers required for the customers myriad of questions within a split seconds response time.
The data base of Chatbot would have every possible information which sometimes even the best trained human would not have, as the level of intelligence in humans do vary and is not standard in all.
Whereas  in Chatbot it is what we refer to as “Artificial Intelligence” or AI, the much spoken of subject that is creating waves of interest around the world where people even depend on AI to get home after work.
AI is perfect and hence the dependency on it which is what Chatbot is also about and is coming out trumps serving the e-commerce industry with perfection to the optimum.

The psychological touch

Chatbot may not have the human touch which could be one minus point when it deals with customers who would generally want to be treated as a friend.
This aspect is well compensated with the politeness with which a customer would be treated by Chatbot which should keep the customer in the right spirits to close the deal.
This politeness and selective words that Chjatbot would employ when chatting with the customer, would have a psychological touch in a very different way which would make the day for the e-commerce business.
This is what is most important which is to complete the chat with the customer totally satisfied by the responses that he or she has been accorded by Chatbot.
A happy customer would bring more prospective customers towards the e-commerce business and that is what business is all about.
As an example Amazon’s Chatbot the amazing “Alexa” is Artificial Intelligence at its best and is carrying the mantle for the giant in the e-commerce industry.

Affordable pricing

Every industry would desire to offer the best prices to their customers and with Chatbot in service there is no doubt that prices would tumble and customers would benefit immensely.
Once every industry starts turning towards the employment of Chatbot there is going to be another platform other than price that would open up and that would be the quality of products.
Customer service would greatly improve when any business could offer their customers the best service at affordable prices which would propel them towards higher turnovers and better profits.
Customer too would be happy to pay less and receive a better product or service. The introduction of Chatbot is revolutionizing the e-commerce industry.
Customer service has greatly improved and surveys have shown that customers too, have a better understanding of how the e-commerce businesses are dealing with them and they are happy too.
What customers need is to satisfy their needs and if it is done as professionally as possible customer complaints would be nil.